India is the biggest market for fantasy and it’s rising its user-base on a big level in comparison to other countries. Inspiration came through FPL in England and India adapted that formula very well but its success came through India’s most popular sports, Cricket. More than 80 percent of users play cricket comparing to other sports. We have seen a monumental growth of fantasy cricket in India.
Role of cricket in the fantasy market Some big tournaments like Indian T20 League have played a vital role to add revenue for fantasy platforms. No doubt, the league system in India for each sport like Kabaddi and Football helped this market to grow but the success of fantasy cricket is huge. The market has tightened its grip through fantasy as cricket is everywhere in India and the industry looked for an extra revenue source through advertisements, merchandising, and fan clubs. The best part of the popularity is Indian fans have adapted to the formula of fantasy cricket. Around 70% of cricket fans in India are pretty familiar with the fantasy and the number will rise with every year. There are more than 10 million people in India who are connected to the fantasy market and if we look at cricket only, the number is approx. 7 million. The growth rate of fantasy gaming in India is about 30% to 50% every single year and during the time of the pandemic, 80-100 million of users participated in fantasy sports. It happened during the Indian T20 League 2020 and new fantasy platforms were also launched during this phase so the user base has been increased. Future trends and market’s impact on fans Internet users will rise and it will directly impact the fan base of fantasy sports. Experts even expected that the number of users will once cross 500 million and it’s not a surprising thing. Fantasy platforms would expect some big revenue in upcoming years because some big cricketing events are lined up. In the next 3-4 years, three cricket world cups will be held and India will host two in 2021 and 2023. We see a major impact during the main season of a big event and Indian T20 League 2020 was a major example. Trends have also changed due to the ongoing situations. In the last 12 months, the majority of Indians spent their time at home due to pandemic, and internet demand has been raised. KPMG handled a survey on fantasy and 77% of users showed their interest in cricket comparing to other games. Assistance of fans and their values to industry The popularity of cricket in the Indian sub-continent is a big thing but there are other points from the user perspective which make fantasy cricket more popular. The audience gets the chance to showcase their skills and cricket is the only game that has been mastered by lot of Indian fans. There are blind cricket followers and the power of social media has also given them quality knowledge. They’re not watching cricket for the emotions but are looking for opportunities. Fantasy cricket is spreading its market all around India and producing jobs for cricket fans. We had seen this trend mostly in Europe and especially in England, where Premier League and other Football websites added a big boost to the sports industry. The more user will come, the more startups and more opportunities will release. Opportunities and involvement of the audience to the game Fantasy cricket offered a believe to Indian fans that they can also be a part of a cricket match. They feel more real and more engaged to the match. The fantasy points system has also played a role to add curiosity for the user and he/she expect the player to perform according to the fantasy points. It’s a better thing for the rise of the game because the audience showed their involvement in the game. With the rise of fantasy cricket, users are now investing their time in non-Indian action and some other leagues happening outside India. Users can feel their passion as like occupation and they can look for opportunities in the sports industry and can play fantasy cricket online. Conclusion: This is the phase where we can say that India’s fantasy industry is booming and it will achieve milestones in the next five years. The fantasy industry is expected to become a 5 billion dollar industry this year. Fans are crazy for cricket and broadcasters will do the rest of the job by promoting fantasy platforms. The fantasy industry is also understanding the values of their fan base and they’re also investing a big amount in their marketing and promotion.
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