It’s all about the perspective we see in real-world cricket and fantasy cricket. Since the launch of fantasy sports, fans have adapted to a new way of watching cricket and it really helped to grow the industry. You don’t need to find experts among cricketers. You will get the experts between cricket fans who have nourished their cricketing knowledge through fantasy sports app. We talk about the big numbers like revenue, sponsorship, user engagement and viewership but apart from all this financial stuff, fantasy sports have changed the picture of the sports industry and we found an updated version of seeing a cricket match.
Fantasy cricket is basically a virtual version of cricket where a user picks his favourite team from the real cricket match and on the basis of fantasy points system, he achieves good ranks in different contests. Users earn points based on their favourite player’s performance in the current match. If you’re a current user and you have invested in fantasy cricket then automatically it will enhance your experience of watching a real cricket match. It will double your excitement. How engagement evolved? Both cricket and fantasy evolved in England and Indians adapted to their style easily. If we talk about cricket, India is now the biggest hub in the world. Cricket represents India in the world and it’s not less than a religion. One big glory changes all the perspectives in a country. For India, the 83 world cup created a positive atmosphere towards cricket. We hosted the world cup in 87 and made into the semifinals. We hosted again in 96 and 2011. We can’t forget the winning world cup in 2011 but the fan-base increased during the era of Sachin. People were even desperate to follow the cricket match on their radios. Digitalization helped fans to catch this game in a more significant way. After the 2015 WC, fantasy entered India through Dream11 and it took the grip in the sports industry. User-base increased and it took the place in the fan’s mind. Patterns have been broken in sports industry Before the fantasy, fans were only following Indian matches or Indian T20 League matches. Fantasy broke that pattern and fans started following other matches too. They found a new way to hit the right user-base. We Indians are really obsessed with cricket and we have seen the energy from the 2000s when people played gully cricket. In our childhood days, we were passionate about cricket and it increased. Fans have found their icons in big sports personalities like Kapil Dev, Gavaskar, Sachin, Dhoni, and Kohli. Internet service has been improved and it hit the rural areas of India where fantasy cricket also took the charge. Fantasy sports entered into the mainstream sports and for cricket fans, a cricket match is now more exciting due to fantasy cricket skill. Users can get each and every piece of information regarding the game because we have lots of websites and platforms for the content. It’s all about the perspectives of a fantasy user and a normal cricket fan At the current stage, 100 million people play fantasy cricket in India and it’s a huge number. It demands the good test of cricketing knowledge and increases engagement during the game. How it’s too exciting than the real game? Let’s understand through an example. We’re following a cricket match and we have invested an amount in fantasy. The match is not too interesting because the opposition got out on a modest total and the chasing side is on a positive way to chase it down. From a real fan’s perspective, would this game engage you? No. Even you will turn off the TV because the match has lost its engagement. Now, comes to the perspective of a fantasy player who will watch this game till the last ball because in fantasy, every single run counts. It will excite the user irrespective of a low-scoring and one-sided affair. Conclusion: Fantasy cricket is not just a virtual gaming experience in India. It’s a game of skill and it allows cricket fans to test their skills. The user is experiencing a personal engagement and involvement in the game. Team performance doesn’t matter for him. He wants his fantasy team to perform well and he catches every single ball. They feel like they are part of this real cricket match. Users now put efforts to select players through different pieces of information from various content platforms. Some pro-users are looking for career opportunities with play fantasy cricket and fans are now more close to the game.
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