There are a number of online gaming apps that have switched or added fantasy sports in their app. Existing games were good and had a good user base, but the emergence of fantasy sports has surpassed every other online gaming app in terms of user interaction. The amount of traffic generated on apps linked with fantasy is way more than any other app. India's crowd is a die-hard cricket fan, and this factor fuels the publicity of the apps that have added fantasy in them.
A lot of online gaming apps have switched to fantasy, or if not switched, a lot of apps have emerged that provide their users to play fantasy cricket. These apps have taken the market by storm and they already are a multimillion-dollar business. In 2019, there were around 50 million users in India, and in 2020 the numbers have crossed 100 million. The numbers doubled in just a single year, and it is expected to bounce the charts by the end of this year too. The answer to the question, why should an existing online gaming app add fantasy on its platform, is long but simple. There are a lot of factors that would motivate you to add fantasy on your existing gaming platform. Listed below are some of them. Legality The fantasy points system is completely legal and is different from gambling. It does not include the luck factor, hence, people with more research and knowledge win the matches. It is purely skill-based and operates on a player's intelligence instead of their gut feeling. Even the courts of India have declared fantasy as a game of skills. It is considered as a legit business by the courts; hence it is completely legal to merge fantasy in your online games app. User Engagement If an app adds fantasy on its platform, the user engagement will sky rocket. Fantasy added on a good app will be a cherry on top. Even if there are no major leagues happening, small leagues keep on happening across the globe all the time. You can expand your tournaments that would fetch more and more audience. If you just have online games on your app, you might struggle getting players on board with on your app. But fantasy sports can act as a wonderful fit in your app and would guarantee an enormous traffic during the times of major leagues. You Will Get More Sponsors Linking your app with fantasy would bring you more sponsors resulting in more generation of revenues. More sponsors will add value to your platform giving you more attention in the market. Once you are set with sponsors there is no going back. Conclusion A lot of people will download a fantasy sports app, but more people will download an online gaming app that is intertwined with fantasy.
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